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Hi, I'm Rob. And that's Penny.

I'm a writer based in Los Angeles. My work's been trusted by three tech unicorns and spans both B2B and B2C – including everything from tv spots to fortune cookies. 

When it comes to work, I enjoy finding the fewest words possible to say something and not being an asshole.

A few things I believe: 

  • All good copy requires empathy.

  • Copy style is critical to a brand's hygiene. 

  • Puns are always worth pitching.

  • Four is the optimal number of bulleted items.

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