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sr. copywriter + em dash exterminator

Hi, I'm Rob. And that's Penny.
I'm a writer based in Los Angeles. My work's been trusted by three tech unicorns and spans both B2B and B2C, including everything from TV spots to fortune cookies.
When it comes to work, I enjoy finding the fewest words possible to say something and not being an asshole.
A few things I believe:
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All good copy requires empathy.
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Copy style is critical to a brand's hygiene.
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Puns are always worth pitching.
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Four is the optimal number of bulleted items.
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