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copywriter + em-dash enthusiast
Hi, I'm Rob. And that's Penny.
I'm a writer based in Los Angeles. My work's been trusted by three tech unicorns and spans both B2B and B2C – including everything from tv spots to fortune cookies.
When it comes to work, I enjoy finding the fewest words possible to say something and not being an asshole.
A few things I believe:
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All good copy requires empathy.
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Copy style is critical to a brand's hygiene.
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Puns are always worth pitching.
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Four is the optimal number of bulleted items.
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